2019

It started on the bus home in seventh grade. I was fed up with bland fashion and wanted to add art back into it. I launched the first site that afternoon, hated it, and rebuilt it from scratch within the hour. From then on, I packed every order by hand.

2020

Stuck at home during lockdown, I took the whole brand apart and put it back together, obsessing over every little detail. The new website launched with dozens of fresh designs, and that June, I was quoted in the Financial Times. I still can't really believe that happened.

2021

This was the year I just made things. Dozens and dozens of designs, trying to work out who CBX was actually for. I built a collection around other artists, notable names and up-and-coming ones alike, under a line I still stand by: creative people are our people. That July, CBX Clothing became CBX Apparel. This was also the year I partnered with a facility to manage production and logistics.

2022

Then I made myself cut things. I set aside everything that wasn't working and kept only the pieces I really believed in, pulling them into a few small collections. There was much less of it by the end, and I liked each piece a lot more.

2023

That year I partnered with a local nonprofit, the Nyack Homeless Project. Every order donated meals and clothes to families in need, and the Rose Collection gave away all its profits. It was the best-selling thing I ever made, and the one I'm proudest of.

2024

In Italy, I went hunting for a truly world-class linen shirt. Most of the ones I found were made offshore or not to the standard I was hoping for. I decided I wanted CBX Apparel to fill that quality gap. I tried to push CBX up to it, and the harder I pushed, the less of CBX was left. A graphic tee has a ceiling, and I'd hit it.

2025

That spring I started building the thing on the other side of that ceiling, which became Veloro. At the end of the year, I closed CBX. It was my first real company, and it ran through the years that shaped me most.